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About Our Brand

Our Story
Our Story

Research & Cleaning Excellence

Established in the Haldia Industrial Area in 2015, the company has been working in the research field since 1999.

The primary objective of the company is to provide high-quality products to Indian consumers at affordable prices.

Affordable Price
High-quality solutions
Research Field
Pioneers since 1999

Manufacturing Partners

Our world-class products are manufactured using chemicals from renowned global manufacturers such as BASF, LFA, Solvay, Fogla, Novozymes and Metachem.

Company Locations

The company's headquarters is located in Lalbazar, Kolkata, while its other subsidiary units are situated in Kanpur (UP), Gujarat and Maharashtra.

Our Foundation

Values We Live By

Affordability

Ensuring premium household safety and high washing efficiency is accessible to every Indian home at competitive prices.

Safety & Environment

Protecting our human families, pets, and our local natural ecosystems by formulating safe, clean detergents.

Scientific Research

Pioneering in chemical study since 1999 to build formulas using advanced solutions from global industry leaders.

10+

Years in Cleaning

50+

Clean Products

1.2M

Happy Homes

15+

Distribution States

Why Customers Trust Us
Quality Assurance

Skilled Quality Controls

During the manufacturing of our products, skilled quality inspectors ensure that they remain safe for humans, pets and the environment.

Human & Skin Safe

Our formulas are balanced to protect delicate hands and skin from dry irritation.

Pet & Home Friendly

Safe to use around family areas, children play zones, and pet quarters.

Environmental Preservation

Formulated with biodegradable surfactants and active agents to avoid polluting wastewater.

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